Author: Sharif Awan

Founder, Local Citation Services and Local SEO Expert Sharif has built local citations by hand since 2009, across 24,000+ orders and 50+ countries. He leads the team that submits every listing manually, checks what already exists before adding anything, and reports back with a live URL and a login for each one. He writes about what the work actually involves, what goes wrong, and what a business owner can check for themselves without buying a tool.

A business owner sorting listing paperwork in an open folder at a desk.
Business Listings

What Is NAP Consistency and Why It Matters

NAP consistency keeps your business name, address, and phone number identical everywhere they appear online. Here is what that means...

September 4, 2026  ·  12 min read