Outsource Citation Building or Keep It In-House?

Every agency that handles local SEO reaches this question. The choice is a junior’s afternoons or a supplier’s invoice. This is the work described accurately enough that you can price it yourself, plus the three questions that matter more than cost: who holds the logins, whether the report is yours, and what stops when the relationship ends.
How To Manage Multi-Location Local SEO: A Practical Guide

Running local SEO across several storefronts gets messy fast. Here is a step-by-step walkthrough that keeps the one-time citation build clearly separate from the monthly upkeep.