Outsource Citation Building or Keep It In-House?

A desk divided by a laptop, a stack of directory pages and a timer on one side, one invoice and a folder on the other.

Every agency that handles local SEO reaches this question. The choice is a junior’s afternoons or a supplier’s invoice. This is the work described accurately enough that you can price it yourself, plus the three questions that matter more than cost: who holds the logins, whether the report is yours, and what stops when the relationship ends.